Using “dual-induction” hypnosis,” most of these tapes let you hear a different voice in each ear (headphones are a must), each telling a different story… Researchers we spoke with agree that these dual-induction self-help tapes work better than the so-called “subliminals”…

First there was Bill Moyers on Joseph Campbell. Then came Clarisa Pinkola Estes’s “Women Who Run With the Wolves.” Now, for those who find solace in “myth lite,” there is Lloyd Glauberman, a psychologist, hypnotist and recording artist who spins whimsical fairy tales with feel-better-about-yourself messages…